Niche Schmiche…what’s the big whoop?.
So people ask about niche. They ask all the time, as if a niche had its own address, a mark on an artist that opens doors all over the world , The thing that will finally get you noticed, and so busy that you’ll forget to call your Mom on her birthday.
Niche is different for everybody. It could come from the tones in your voice or the passion in your heart. For example no matter how rah-rah I can get on mic, even if I can conjure a marching band out of thin air, I promise you that I could never ever voice team sports material. Why, because I cant stand sports. Football makes me apoplectic. Stats give me seizures. So even if my chops are good, and they are, I would never be an authentic sounding fan.
My niche is natural products, organic food, clean air, a healthy planet and all things that empower women. It so happens that I have a very natural voice, rolling cadence and c’mon along kind of lilt. I didn’t work this into my life, its pretty much who I am. Ok, I will sneak a massive gluten bomb slathered in carbonara now and then but all- in- all, I am all about staying healthy and spreading the good word.
So all I do is couple my passion with whats in the pipes and that is what authentic niche sounds like. Close your eyes and picture your passion, talk out loud about it. That’s where your niche sound resides. Go Get it!